At first, getting started as a freelance ServiceNow developer is exciting however, as you dive deeper, it can quickly become overwhelming without the right guidance. You’ve got the skills. The certifications. The experience. However, the real challenge begins when you ask yourself how do you actually land clients who are ready to pay?
In this guide, you’ll discover actionable, proven ways to get clients as a freelance ServiceNow developer whether you’re just starting out or looking to grow your independent business.
1-Optimize Your LinkedIn Profile to Attract Clients
Your LinkedIn profile is your digital resume and more importantly, your personal sales page.
Here’s how to make it client ready:
- To begin with, use a clear, keyword rich headline (e.g., Freelance ServiceNow Developer – ITSM, CMDB, Custom Apps)
- Add a banner image and professional photo
- Write an “About” section focused on value to clients
- List all relevant certifications like CSA, CAD, ITSM, HRSD
Pro Tip: Post content regularly. Share ServiceNow tips, micro case studies, or industry insights to build trust.
2-Create a Personal Website or Portfolio
A personal website adds credibility and helps clients find you through Google.
Include these pages:
- Home: Who you are and how you help
- Services: Clear description of what you offer
- Portfolio/Case Studies: Real examples (even personal projects)
- Contact: Easy way to reach you or book a call
Use SEO friendly terms like freelance ServiceNow expert, hire ServiceNow developer, and your module specialties.
3-Use Freelance Platforms Strategically
Sites like Upwork, Toptal, Freelancer.com, and PeoplePerHour have active ServiceNow projects.
Tips to succeed:
- Write personalized proposals (no copy-paste)
- Start with lower-priced projects to build ratings
- Focus on long-term clients rather than short gigs
Set alerts for keywords like “ServiceNow scripting,” “Now Platform integration,” and “ITSM consultant.”
4-Reach Out to Small IT Companies & Agencies
Many smaller IT consultancies need on demand ServiceNow talent, but don’t always advertise it.
Find companies offering ServiceNow services and email them with:
- A short intro
- What problems you solve
- A link to your site or portfolio
- A flexible offer (part time, hourly, or white-label work)
5-Stay Certified and Up to Date
Certifications help you stand out. These are in demand right now:
- CSA (Certified System Administrator)
- CAD (Certified Application Developer)
- ITSM Professional
- HRSD, CMDB, Discovery
In addition, make it a habit to keep learning about ServiceNow updates and new releases to stay ahead of the curve.
Final Thoughts
Getting clients as a freelance ServiceNow developer takes strategy, consistency, and visibility.
Start by choosing 2-3 of the methods above, and stay active for a few weeks. The right opportunities will follow once you’re showing up in the right places and delivering value.